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Letter Writing Campaign
Step 3 - Identify Your
Targets
Have your students and staff make a list of everyone they know. Download
the forms on the left and get started. Here are some ideas.
Friends and Family
Don't forget people in far-away towns!
Local Businesses
- Real estate agencies and banks - A strong school system will increase
local property values. Agents can be your most supportive supporters.
- Local retail stores - Don't overlook the value of "In Kind" donations. If
a local store carries anything on your list, write them directly for a
donation of goods.
- Personal connections - Students should make note whether they have a
personal connection in each business.
- Don't duplicate effort - Let the students write to the businesses where
they have the strongest ties. No overlap!
National Corporations
Target a small number of presidents or CEOs of national
corporations. Do some research at the library. Involve your tech coordinator
or librarian! Plan to send a slew of letters to each targeted executive.

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