Persuasive Techniques - Advertising Commercials

Lesson Plan for Flip Video Commercial Podcasts:
This is a culminating project to follow a unit on Advertising Techniques and Persuasive Text
1. Students will work in pairs.
2. The students will pretend they have been hired by a company to advertise a
product, person, or idea.
3. The students will write a 30 second to one minute commercial for a product,
person, or idea.
4. The students must use figurative language and advertising techniques in their
script.
5. The students will create a visual: props, costumes, posters, videos, etc (music
can be included also)
6. The students will act out the commercial and it will be videotaped using a Flip
Video camera.
7. The students will take the video from the Flip Video camera and edit it in iMovie
to publish the commercial.
8. The teacher will then upload the commercials to his/her Wiki page using Podcast
Capture so that students and parents can view the commercial online.


Think Sheet for Advertising Commercial Project:
You are being challenged to create a commercial for one of your favorite products. Pretend that the executive from your favorite product or service has contacted you and your partner to help them sell their goods. This is a brainstorming sheet that you will use to make decisions about your project. You will follow the rubric provided to find out how much you will get “paid” for the quality of your presentation. You will be video taping and using iMovie to create your final product.

1. Pick an item from the list below to create an advertisement. Examples have been given; movie, book, restaurant, product (NIKE shoes), store, location (Worlds of Fun), music group, idea of your own
ITEM:__________________________________

2. Use at least three types of advertising techniques that we have learned in class.
3 Types:________________ ____________________ _____________________

3. You must have visuals/sound in your commercial. What will you use? Here are some suggestions: props, Powerpoint, poster, music, skit/costumes, pictures..
Ideas:___________________________________________________________

4. You must write a script to go with your presentation. Use persuasive language, including figurative language and advertising techniques. The commercial will be a minimum of 30 seconds and a maximum of 60 seconds. Jot some ideas down here for later use.

5. You will be using technology to create your project. You need to think about how your commercial will look while being filmed. You get to edit it and create an iMovie that we will be able to share online with others. You will be getting a roadmap for the use of technology. You will use a Flip Video camera, download the video to iMovie, edit the movie and share it with others.

6. Who is your audience? What bias and point of view do you have that you will need to get across to your audience?

Commercial Planning Sheet:
Day 1 Pick item.
Brainstorm ideas for commercial. Pick an item from the list provided or get another item approved by the teacher. 5 points *Think Sheet *Final Product Choice

Day 2 Write a script for your commercial. *3 Advertising Techniques
*Figurative Language *Address specific audience and their bias 10 points *Final Draft of Script

Day 3 Create an appealing visual aide. *PowerPoint *Poster
*Props *Costumes 5 points *Final Draft of visual. (All costumes or props must be seen and approved by teacher.)

Day 4 Practice Day. *Finish script and visual.
Practice presentation. 5 points *Final presentation. (Must be seen and approved by teacher).

Day 5 Record your presentation on Flip Video. Presentation must be at least 30 seconds long and must not exceed 1 minute. 5 points *Video was recorded. (Students must be on task all hour to get 5pts).

Day 6 Publish commercial to iMovie. Student follows road map and successfully publishes video. 5 points *Video published to Wiki page!


Commercial Rubric:
Students were given the following points on each of the categories listed below for their grade.
Did not meet all requirements = 1 point
Met some requirements = 3 points
Met all requirements = 5 points

Category:
Product was clearly stated and approved.
Three advertising techniques were used.
Visual was used and was creative and appealing.
Written script was turned in and included figurative language and persuasive language.
Technology was used correctly.
Presentation was done in appropriate time length.
Presenters addressed audience point of view and bias.

***(This was our students' roadmap for transferring their Flip Video into an iMovie on our Apple computers. I thought I would include it as a guide for someone else to create their own roadmap steps since obviously the steps would not be the same in each situation.)

STEPS FOR EDITING VIDEO IN iMOVIE

Find your commercial
To open iMovie: click on the Macintosh HD on the desktop
Click on applications then find iMovie and click on it
Once it is open click on file, then import, then movies
Go through the same process you did at the beginning and find your movie.
Click on it and then click import
Click on your video and highlight it, then pull it down to the bottom
Now you can edit it. Use the buttons with the music note, camera, text, triangles,
and circle to add effects to your movie.
When you finish, go to share, export movie, name it with your first and last
names and save to desktop.
Make sure you see it on your desktop!!
A teacher will export your finished iMovie from your desktop using a flash drive
to import the commercial onto the teacher's webpage.