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Public Service Announcement Project


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Keywords: Digital Media, English, Journalism, Public Servcie
Subject(s): Photography, Civics, Video, Social Skills, Spelling, Technology, Service Learning, Grammar, Journalism, Writing, Reading, English/Language Arts
Grades 5 through 12
NETS-S Standard:
  • Creativity and Innovation
  • Communication and Collaboration
  • Research and Information Fluency
  • Critical Thinking, Problem Solving, and Decision Making
  • Digital Citizenship
  • Technology Operations and Concepts
View Full Text of Standards
School: Laurel School, Laurel, IN
Planned By: Carol Blake
Original Author: Carol Blake, Laurel
Lesson Plan: Create a Public Service Announcement
Lesson By: Carol Blake
Grades: 6 and up

Teacher will explain the meaning and purpose of a Public Service Announcement:
What is a Public Service Announcement?
A short, to the point, video that presents a powerful lesson for a targeted audience. PSA’s aim to raise awareness or change public attitude about a social issue or topic.

Teacher and students will discuss a variety of ideas for Public Service Announcements to generate a list of potential topics. Then, students will use digital resources (Chromebook, flip cameras, slides, Wevideo, etc) to create a public service announcement

Question stems to generate conversation can include:
What is an issue that affects a large amount of young people?
Is there a topic that students are afraid to talk about, but affects many?

PSA Assignment:

Your Assignment is to create a PUBLIC SERVICE ANNOUNCEMENT about an important topic from the list below: (if you have your own idea, see me!)

Child Abuse
Playground Safety
Littering/Keeping the Town clean
Why We Need Bees
Earth Day
School Bus Safety
Beach Safety
Energy Conservation
Endangered Animals
Bike Safety
Fire Safety @ Home
Feeding the Hungry in the US
Cyber Bullying
Fire Safety @ School
Feeding the Hungry worldwide
Importance of Exercise
Adopting Pets
Why Hunting Laws are Important
Recycling
ATV Safety
Drug Abuse in teens

Your Video Must:
Tell a story (act it out) to show the problem
Flash words that show the goal
Voiceover (talking or interview) that explains the problem while images show the problem
Voiceover that discusses the issue and facts about the issue (found in researching the topic) while images show the facts and issues
Where to get more info (shown at the end) ex: websites, phone numbers

YOU WILL BE GRADED ON:
HOW WELL YOU USE YOUR TIME
IF YOU INCLUDED ALL THE THINGS LISTED ABOVE
SONG CHOICES FOR YOUR VIDEO THAT MATCH THE TOPIC
SPELLING/GRAMMAR








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Cross-Curriculum Ideas
This project works great as a cross curricular project between journalism and English class
Follow-Up
share and discuss!
Materials: Flip Video, DVD Camcorder, Point and Shoot, Memory Cards, Flash/USB Drives, Keyboarding