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Recruitment Plan


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Keywords: Public Relations, Recruitment, Informative
Subject(s): Art, Technology, Social Skills
Grades 9 through 11
School: A W Beattie Area Voc Tech Sch, Allison Park, PA
Planned By: Heather Stein
Original Author: Heather Stein, Allison Park
I would like to work with a professional company to recreate our website to be used as a more informative resource for both students and parents. We are a small career and technology school who is often overlooked by students as a viable means of secondary education. Though we conduct in recruitment activities throughout the year, I believe that a more impressive, interactive website would better show the public exactly what Beattie is all about. A "virtual tour" added to our site would enable students to view our updated classrooms and labs from the comfort of their own home. A short video or podcast presentation of the benefits of each of our 17 programs would allow both parents and students an opportunity to weigh in on the benefits of several different programs. Once created, we could update everything in-house through several of our own high-tech programs, giving our students a great opportunity at live work.
Follow-Up
The website will be updated as needed by the students of A.W. Beattie Career Center.
Links: Current Beattie Site
Materials: Point and Shoot, Web Page, Slideshow, Podcasting, Video Editing, Flash/USB Drives