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5th Grade Persuasive Commercial Video


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Keywords: Persuasive Writing, Video Commercial, Flip Video
Subject(s): Business, Information Skills, Animation, Writing, Technology, Video, Photography, Spelling
Grades 5 through 6
NETS-S Standard:
  • Creativity and Innovation
  • Communication and Collaboration
  • Research and Information Fluency
  • Critical Thinking, Problem Solving, and Decision Making
  • Digital Citizenship
  • Technology Operations and Concepts
View Full Text of Standards
School: Eldorado Elementary School, Hghlnds Ranch, CO
Planned By: Dennis Henry
Original Author: Dennis Henry, Hghlnds Ranch
*Tech Day One:
Step One: Students will split up into groups of no more than three per team. After they are into groups, the students will be given instruction into their final product. Due to the fact that this product my be placed on their classroom website, students are encouraged to use fictitious names. The product must include product, participation by all members, and audio and video dialogue persuading us to want to purchase this item. Students have learned to file share with one another and will again use this practice to keep all of their ideas and product information in one common place for all of their members can get access to.
Step Two: Students will select a product. This product needs to be something within their classroom or in the computer lab. It can be anything from a "widget" (A made up object) to an actual object agreed upon by the students in that group. Students will then use Pages to begin to create their persuasive speech to record and/or act out in audio or video.
*Tech Day Two:
Step Three: Students can break up responsibilities by working on the writing, taking pictures of their selected object in PhotoBooth, transferring their writing from Pages to Stickies, or making their Intro and Exit Music in GarageBand. Completed pictures that are to be used, must be imported into iPhoto. Students should share this information from one computer to a shared server folder.
Step Four: Complete the writing and begin Story-Boarding their video layout using Text Boxes in Pages.
*Tech Day Three:
Step Five: Begin rough recordings in iMovie of their story-boarded layout. Finish their GarageBand music to an iLife Preview to be used in iMovie. Record several takes and add relative pictures of their product within iMovie for practice.
*Tech Day Four:
Step Six: Last day to record for final draft. If the recordings are on the Camcorder, they need to be imported into iMovie. Students may also choose to record directly into iMovie. Students will then add their title slides, transitions, intro, background, and exit music. Students will work today to final edit to include cropping, special effects, or any other previously taught lesson within iMovie and GarageBand. (Note: today is the day to put everything together.)
*Tech Day Five:
Step Seven: Today students need to clean up their commercial before exporting. As the last step to final editing, students will also need to Share their movie out to their Desktop as a Mobile movie. This enables the instructor to upload the video to the school's iPod Touch so we can share these amazing videos with the rest of the school.
Comments
Classroom Notes: Our 5th Grade Students have previously worked in iMovie, GarageBand, iPhoto and PhotoBooth to create a video depiction of their AmeriTowne experience. During that 10 day project, students were taught how to use iMovie to create a final video. During the above lesson for the Commercial Project, students will be guided through iMovie, but the learning of these programs has already taken place.
Cross-Curriculum Ideas
Persuasive Writing
Follow-Up
Sharing complete with their classroom teacher's websites and the school's iPod Touch.
Materials: Keyboards, Power, CDs and DVDs, Tripods, Flash/USB Drives, Hard Drives, Video Tools, Microphones, Portable, Digital SLR, Flash Memory Camcorders, Video Cameras, Headsets, Mice, Keyboarding, Authoring and Publishing, Music, Integrating Technology