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Cool Commercials CRITIQUE


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Keywords: TV ads, critique, video
Subject(s): Video, Technology, Writing, Information Skills
Grades 9 through 12
School: Thurston High School, Springfield, OR
Planned By: Don Squires
Original Author: Don Squires, Springfield
Video Production - Mr. Squires
Thurston High School - Room 164

Today’s Assignment: Cool Commercials CRITIQUE
- Objective: SWBAT view TV commercials, analyze & discuss

Students will watch TV commercials and complete provided critique sheet - SHEET IS DUE AT END OF CLASS!!! If it’s not handed in today, it’s LATE!!

Now, for class procedures:
When class begins, I tell students to “be in regular seats to start…” This is how I take
roll and make announcements, especially instructions on the day’s activities…

Cool Commercials CRITIQUE:

Every computer now has a new bookmark on the Bookmark Bar when the Safari®
or Firefox® web browser is opened:

AdvertisementAve.NewAds

Actual web address: http://www.advertisementave.com/tv/whatsnew.asp

This opens up a page where students can view contemporary TV commercials - this is where they will get
the info to fill out their [2-sided] assignment sheets…
Students may work together, in fact they should since there are only so many computers…

Both sides of assignment sheet are pasted below:

[side 1]

THS Video Production Name _________________________________ Period _____
Classwork - 15 Points
Mr. Squires - rm. 164 Cool Commercials CRITIQUE

Watch 2 “cool” commercials and complete the following critiques:

Commercial #1
• What happens in the early part of the commercial that draws the audience in?



Notice the framing of the shots in the commercial (describe in at least 1 sentence each):
• Describe a wide shot

• Describe a close-up shot

• Describe an extra-wide shot

• Describe an extra/extreme close-up shot

What was the product/brand advertised in the commercial?

Briefly describe the commercial (1-2 paragraphs)









Describe at least 1 shot that you really liked. Explain your choice(s).




[side 2]

Commercial #2
• What happens in the early part of the commercial that draws the audience in?



Notice the framing of the shots in the commercial (describe in at least 1 sentence each):
• Describe a wide shot

• Describe a close-up shot

• Describe an extra-wide shot

• Describe an extra/extreme close-up shot

What was the product/brand advertised in the commercial?

Briefly describe the commercial (1-2 paragraphs)









Describe at least 1 shot that you really liked. Explain your choice(s).
Links: "Link to AdvertisementAve.NewAds"
Materials: Video Tools, Computer Accessories, Internet Services