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Public Service Commerical

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Keywords: Flip Video, public service commercials
Subject(s): Video, Technology, Business, Service Learning, Civics
Grades 6 through 8
NETS-S Standard:
  • Creativity and Innovation
  • Communication and Collaboration
  • Research and Information Fluency
  • Critical Thinking, Problem Solving, and Decision Making
  • Digital Citizenship
  • Technology Operations and Concepts
View Full Text of Standards
School: Madison Central School, Madison, NY
Planned By: Kurt Peavey
Original Author: Kurt Peavey, Madison
Objectives: Students will be able to:
1. Discuss and explain the purpose of public service messages.
2. Work as a group towards a common goal.
3. Utilize various technological resources to develop materials relating to public service messages.
4. Prepare a storyboard to illustrate what will be recorded during the ‘commerical’.
5. Prepare, edit and produce a ‘commercial’ on a chosen public service message.

Content Knowledge
Declarative Procedural
* explain the purpose of a public service message * create a storyboard
* explain how to utilize technology for this project * operate tech. equip.
* explain other uses for this technology * create, produce, and
edit a commercial

What experiences or activities will be used to help students acquire & integrate this knowledge:
• Class discussion
• Visual aids (actual public service messages)
• Internet resources
• Creation of storyboard
• Flip camera and Flip camera software manipulation

Essential Questions
• What is a public service message and what is the purpose of one?

• How do you develop a plan to create a video?

• What technology can help prepare, produce and edit a video?

Initiating Activity
Ask students if they have ever seen a public service message. Have students describe the commercial and what the message was and what impact it made on them.

Culminating Performance
Students will work in small groups to develop, produce and edit a public service message that is relevant to their age group and share with their class and school. Students will select the public service message that illustrates their purpose best and publish them to web.

Connections to Standards
ELA Standard 1: Language for Information and Understanding
C-DOS Standard 1: Career Development
C-DOS Standard 2: Integrated Learning
C-DOS Standard 3a: Foundation Skills

Classroom Activities

1. Students will discuss what public service commercials are and describe the purpose and impact they can make.

2. Students will view actual public service commercials and examine what made them successful. (commercials that communicated their messages).

3. Students will be assigned groups and choose a message or issue they would like to use for the public service message commercial they will create.

4. Students will brainstorm and come up with ideas for their commercial, (i.e.; bullying, homework, snowmobile safety, etc.).

5. Students will create a storyboard and dialogue for their commercial.

6. Students will be introduced and taught how to use the Flip cameras.

7. Students will film their commercials with the Flip cameras while using their storyboard and dialogue as a guide and edit their films utilizing Flip camera software.

8. Students will present to class and fellow classmates will have opportunity to critique and vote for best public service commercial. (the commercial that bests communicates its message).

Peer Critiques, Group Peer Evaluations, Instructor Evaluation
Cross-Curriculum Ideas
Could be amended to a high school civics class or for an elementary class discussing social or community issues.
Students can vote for the best commercial and post samples to the school webpage.
Materials: Flip Video, Projectors, Hard Drives, Batteries, Computer Accessories, Video Tools
Other Items: 10 Flip Cameras, $150 each, total of $1500.00