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Banner Ad/Web Banner ... Internet Advertising - Copywriting

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Keywords: banner, ad, web, advertising, revenue, money, internet, business
Subject(s): Art, Social Skills, Technology, Writing, Information Skills, Business, Photography, English/Language Arts, Spelling, Service Learning, Grammar, Math
Grades 7 through 8
School: Raul Yzaguirre Sch for Success, Houston, TX
Planned By: Tom Chambers
Original Author: Tom Chambers, Houston
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

The students were asked to create banners of the standard size to advertise various products and/or promote causes and ask for donations.

Web banner production is an integral component of providing structure, content and revenue for the World Wide Web. It has been noted with the students that what they have done and will be doing parallels these production aspects that are a part of the work force within the Internet world. It has even been suggested that they could make money [substantial pocket change] legally through their parents by creating web banners for neighborhood companies’ and organizations’ websites.

It was noted with the students that when the advertiser scans its log files and detects that a web user has visited the advertiser's site from the content site [where the web banner is located] by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.

Web banner production reflects student creative thinking and writing skills [copywriting] as they relate to making a web user interested enough in clicking on the advertisement. Again in keeping with the vocational aspects of this process, it was noted with the students that 100s to possibly 1000s of individuals in professional positions throughout the world were doing the same … creating web banners.

Student banner ads online:


Tom R. Chambers, Teacher, Technology Applications, Junior Academy, Raul Yzaguirre School For Success, Houston, Texas, U.S.A.
Cross-Curriculum Ideas
Crossover with Language Arts re: creative writing skills; crossover with Social/Business classes re: the Internet as a business tool.
Continued creation of banner ads to be incorporated [embedded] within web pages ... HTML production acquired for content, design and the banners.
Links: Student Banner Ads
Other Student Project Listings
Teacher's Website
School Website
Materials: Hi-Def Camcorder, Digital SLR, Portable, Digital Voice Recorders, MP3 Players, Microphones, Televisions, DVD/VCR Players, Art Tools, Video Tools, CDs and DVDs, Flash/USB Drives, Batteries, Memory Cards, Headsets, Ports and Hubs, Word Processor, Podcasting, Authoring and Publishing, Web Page, Slideshow, Clip Art, Screen Capture, Sound Libraries, Integrating Technology