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Ad Logic #BestBuds


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Keywords: advertising, logic, video, technology, computers, analysis, media, digital, communications
Subject(s): Information Skills, Video, Social Skills, Technology, Journalism, English/Language Arts
Grades 5 through 7
NETS-S Standard:
  • Creativity and Innovation
  • Communication and Collaboration
  • Research and Information Fluency
  • Critical Thinking, Problem Solving, and Decision Making
  • Technology Operations and Concepts
View Full Text of Standards
School: Keyport Central Elem School, Keyport, NJ
Planned By: Jessica Polak
Original Author: Jessica Polak, Keyport
**Differentiation
- Preferential seating
- Modified Homework
- Extended Time if Necessary

**Learning Objectives
The learner will be able to recognize the importance of emotional appeal and how it relates to the advertising industry and the social networking world.

**DOK Level
DOK 1 - recognize
DOK 4 - analyze

**Introduction/Anticipatory Set
Teacher will explain the concept of emotional appeal and how it relates to the advertising and digital world.

Teacher will then play Super Bowl commercials created by the same company over a three year span.
https://www.youtube.com/watch?v=WuAAXCOUH6Q (2013)
https://www.youtube.com/watch?v=7p_3lITiK_Q (2014)
https://www.youtube.com/watch?v=VWeKtqWc2EA (2015)

**Modeling/Guided Practice
Teacher will then have students analyze one commercial together for its use of emotional appeal and call to the public by using social media. https://www.youtube.com/watch?v=WuAAXCOUH6Q (2013)

HIGHER LEVEL THINKING QUESTIONS:
How is the man portrayed in the first commercial? Positively? Negatively?

**Independent Practice
Students will then watch two more commercials from the following two years from the same company and notice the differences, similarities and how the company has progressed in its use of marketing techniques.

https://www.youtube.com/watch?v=7p_3lITiK_Q (2014)
https://www.youtube.com/watch?v=VWeKtqWc2EA (2015)

Does this change as the years go on?
Notice the 2014 man as the villain.. notice animals always being the heroes.. why do you feel that is?
How much of the man do we see in the second and third commercial? Why do you think his presence fades as the commercials progress?
Do you see the progression of the story and the mistakes being corrected as it goes on?

**Assessment
share with teacher via Google Docs, class discussion, turn and talk, partner share
Materials: Projectors, Projector Screens, Computer Accessories, Office Suite, Keyboarding, Authoring and Publishing, Internet Services