Digital Wish received a consultancy grant to hire social media professional, Josh Groth in an effort to strengthen connections with users. Through the grant, a detailed media strategy was crafted to help increase Digital Wish’s “digital-footprint” in accordance with Groth’s expertise in the field.
Groth’s 2-month correspondence yielded a systematic ‘new media’ approach, detailing how best to use social media tools such as Twitter, Facebook and You Tube. His “90-day challenge” provided a methodical mix of ways to use social trends to voice a cause.
Groth was connected to Digital Wish through an outreach program for non-profits on www.idealist.org.
You can track Digital Wish’s progress throughout Groth’s 90-day challenge by following us on Twitter, becoming a fan on Facebook or staying tuned to our channel on You Tube.